What should you do when a competitor copies your website's content?

by Chris Wednesday, February 10 2010

picture of copying money

Preface:

Surely, you don't need me to tell you that we live in a time when any Joe Schmoe (sorry Joe) can copy you hard work with just a few, simple keystrokes...

And as anyone can imagine, when you work many laborious hours developing your website's content, it is very upsetting when someone decides to plagiarize your hard work.

This is doubly important if you consider that Google and other search engines could potentially penalize your site for duplicate content.

Recently, we have been ramping up our efforts to develop a new, very detailed business model and corresponding business plan for our company, AB Web Design, LLC.

Of course, a rather large, and very important step in business plan development is taking a look at your competition and asking the following question: What does my company offer that is better than my competition? In other words, what is my competitive edge/advantage?

Conversely, it is also important to ask the question: What does my competition do better than me?

Any worthwhile business plan will need approach both aspects pragmatically, and answer the questions objectively.

A picture of sausages

The "Meat" of the Matter:

Anyway, while doing competitor research, so that we could objectively answer these essential questions, I found that one of our competitors had decided to blatantly copy-and-paste some of our website content -- with two minor changes; switching out AB Web Design, LLC for their company's name.

Can you imagine my unbelievable and despicable disdain? I nearly lost my mind for about 5 minutes.

After calming down, I called our attorney and asked him how to best approach the situation.

Below, you will find that I have posted an exact copy of the email we sent, minus names and other information that might lead to identifying the violating company.

PLEASE NOTE: This is not an official template by any means, but should you find yourself in a similar predicament, feel free to use it if you'd like.

ALSO NOTE: If you do not currently have any legal pages on your site, e.g. Terms or Conditions of Use/Service, or Privacy Policy, you really need to consider adding them. It is for this very situation that they are essential.

For more info on legal pages, see Legal Pages for Websites (About.com).


Dear FIRST/LAST NAME of COMPANY NAME,

EXAMPLE-DOMAIN.COM is in direct violation of the Digital Millennium Copyright Act (DMCA), as well as AB Web Design, LLC's Terms and Conditions of Use, section 2, articles a and b.

This infringement has been documented, and checked against internet archives.

We are requesting that the plagiarized content, located at "EXAMPLE-DOMAIN.COM/PLAGIARIZED-CONTENT", be removed within the next 48 hours.

Failure to comply within the allotted time frame will result in any or all of the following actions:

  1. Provide details of this infringement on our company website and/or blog.
  2. Contact website hosting provider (e.g., GoDaddy) in order to shut down portions of the site which are in violation.
  3. Report DMCA violations to Google, Bing, and Yahoo in order remove and/or ban said website from the indexes.
  4. If required, legal action will be pursued.


Thank you for your compliance in this matter,

AB Web Design, LLC
abwebsitedesign.com



Eureka! A Happy Ending.

Conveniently, as I was typing up this post, I received a response to the email; included was an apology and a promise to remove the content ASAP.

Just checked: It was removed -- *Mission accomplished*

Thankfully, they were fully compliant with no more than an email. Thank you for being a good sport!

 

Are you facing a similar problem?

READER RESPONSE: Have you had a similar experience? Please leave a comment with your story. What happened, and how did you resolve the issue? If you didn't resolve it, what was the outcome? Was it quick and easy, or did they give you a hard time? We want to hear about it.


Some tools that could help you along the way

  • Copyscape - a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.
  • Internet Archive: Wayback Machine - makes an archive of almost every domain, as it existed, at certain intervals of time. Very useful if you need to prove that your site had the content first (eg. www.ab-wd.com archived data).

Other related resources you may find helpful:


DISCLAIMER: AB Web Design, LLC is not responsible for any actions or repercussions, by any party, due to use of the freely-supplied, example DMCA violation email template.

Copying Photo by Alexander Kalina
Sausage Photo by Piku

 

Tags: , , ,

Business | General | Search Engine Optimization (SEO)

Comments

2/12/2010 1:59:32 PM #

Cassie

I think in a lot of cases, plagiarism results from stupidity. Some people are just completely oblivious to the rules and regulations of the web, and Copyright information in general. In other cases, it's because they don't care and/or think they can get away with it because most people don't do anything about it. Kudos for standing up and doing something!

On the other hand, it is helpful to take it as a form of flattery. At least your content is worth ripping off haha Smile

Cassie Canada | Reply

2/12/2010 3:16:54 PM #

Chris

I agree Cassie. It was definitely a two-fold feeling. I was mad, but also flattered that someone liked it enough to "ctrl+c and ctrl+v" (copy and paste) it as their website's verbiage.

Overall though, for future reference, I'd prefer that our content stayed on our site only. Tong

Chris United States | Reply

2/23/2010 4:46:11 PM #

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4/29/2010 6:48:35 AM #

Web Design

This is interesting. Thanks for posting the email. However, like many legal communications it is meant to intimidate and doesn't actually carry a lot of muscle. I don't think this kind of thing is a big problem. Sometimes people copy your basic page, and then dink with it to provide their own text, colors, etc. I guess I am more upset to see them copy my text than my design - the design, well that is kind of a compliment!

Web Design Australia | Reply

8/26/2010 7:22:25 AM #

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