I realize this may be considered somewhat-stale news, but I figured it was worth posting none-the-less.

On November 2nd, 2009, Google released a web-wide PageRank (PR) update. This only the second update so far this year, and it is likely to be the last, for 2009 anyway.

It is somewhat curious this PR update was released not long after a very interesting response to a question I posted regarding changes to features in WMT, in the Google Webmaster Tools Help Forum, entitled "PageRank Distribution Removed From WMT".

In this thread, a Google employee expressed that PageRank is NOT important and people should forget about it. (Pay no attention to the man behind the curtain.)

Mixed messages much? A much much too much.

I could definitely go in to a long-winded diatribe about the irony in that particular thread, but alas, I will not -- at least not today. Perhaps I'll save it for a rainy day. Definitely worth reading through that thread though. Very informative.

As an aside, I would like to note that our company website and our company blog (this one) has gone from PR0 to PR2. Not an spectacular increase, but I'm certainly glad we are "off the floor." And there is nowhere to go but up!