A short intro: Sometimes I see websites of other design firms and think wow, that's a cool and innovative idea, and other times I wonder...WHAT THE HECK are they thinking? ...
As a web designer, one of the most erroneous decisions you can make is to attempt to monetize your website with advertisements from ad programs like Google's AdSense.
- These content-targeted ads will display advertisements for competing companies on your website, and from a business stand-point...dumb. The amount of money one could potentially make displaying those ads would never compare to actually landing a new client.
- It looks inprofessional...that's right, inprofessional.
- It only works for blog-style websites that serve changing content on a regular basis. People do not come to your company's website to read about 3rd party offers or services.
That concludes this issue of Web Design Pitfalls.