November 2009 Google PageRank (PR) Update & PR Removal From Webmaster Tools

by Chris Sunday, November 08 2009

I realize this may be considered somewhat-stale news, but I figured it was worth posting none-the-less.

On November 2nd, 2009, Google released a web-wide PageRank (PR) update. This only the second update so far this year, and it is likely to be the last, for 2009 anyway.

It is somewhat curious this PR update was released not long after a very interesting response to a question I posted regarding changes to features in WMT, in the Google Webmaster Tools Help Forum, entitled "PageRank Distribution Removed From WMT".

In this thread, a Google employee expressed that PageRank is NOT important and people should forget about it. (Pay no attention to the man behind the curtain.)

Mixed messages much? A much much too much.

I could definitely go in to a long-winded diatribe about the irony in that particular thread, but alas, I will not -- at least not today. Perhaps I'll save it for a rainy day. Definitely worth reading through that thread though. Very informative.

As an aside, I would like to note that our company website and our company blog (this one) has gone from PR0 to PR2. Not an spectacular increase, but I'm certainly glad we are "off the floor." And there is nowhere to go but up! Wink

 

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Google | Search Engine Optimization (SEO)

Google Adds Parameter Handling and Filtering to Webmaster Tools

by Chris Monday, September 21 2009

Google recently rolled-out an update for Webmaster Tools which added some parameter handling and filtering functionality.

It's actually quite useful, mainly because it enables the ability for you to tell Googlebot which query string parameters to globally ignore within your website's URLs. This will really help with getting the proper URLs indexed, and avoid duplicate content.

I am actually kind of amused, simply because I requested a similar feature a few months ago. I was having problems with Googlebot indexing the same page multiple times, only because I was using Google's URL Builder syntax in order to track incoming Twitter traffic via Google Analytics.

Perhaps I was on to something... Check out the Google Webmaster Tools Help Forum thread here: Indexing of Google's URL Builder links.

This new feature can be found under Site configuration > Settings > Parameter Handling


Below are some screenshots:

Parameter Handling

google-wmt-parameter1.gif (7.69 kb) (same as above)


google-wmt-parameter2.gif (18.52 kb) (larger view)

 

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Google | Search Engine Optimization (SEO)

The Importance of Targeting Local Search

by Chris Friday, September 18 2009

Is your website's SEO flawless? Getting your website indexed and crawled by search engines is important, but as more and more people decide to buy local and use local services the most important factor is getting listed within local search.

Many small businesses often overlook local search at their own peril. This is simply because they either just don't know about it, or they are completely unaware of the amount of legitimate leads local search can generate.

If your company's website is ranking highly in search engines, and your SEO is flawless, but you are not yet listed in local search directories, than you are missing out! And this post is for you!

Below you will find links to the pages for submitting a company/small business in to the local search directories of Google, Bing, and Yahoo.

 

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Google | Search Engine Optimization (SEO)

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